On Blogging

As I fretted about my habit of going to a paying job rather than staying home writing all day, I had an encouraging email show up in my inbox.

I sign up for a lot of lists, then unsubscribe to most of them after they bombard me with their too-frequent sales pitch emails. But this one, I welcome. Maybe partly because I met the author in person, at a social meetup, not too long after I started this blog and was really wondering what I was doing and should I continue, but mostly because I think she has something valid to say and is lowkey and friendly in her approach.

I’ve only met Anne Bechard a couple of times, but she seems like a friend. I hope to be able to talk with her soon (maybe after the holidays), over a glass of wine or dinner, and find out what makes her tick, and hear more about her passion. Word in the street is that she’s writing a book, and I am looking forward to reading it.

Anne’s website is Story Maverick, and she’s got some great information and tips there, especially for beginner bloggers like me. Check it out. She didn’t ask me to promote her and there’s nothing in it for me, just want to share some good information and help everyone out.

She got my attention with this subject line: How to get action on your blog while you work your day job. Just what I needed! (Refer back to my first sentence!)

Here’s a little of what she said:

Let’s face it — whether you go to an office or not, you’ve got a full-time life. And the details never seem to stop. You only have a small window for blogging. But try as you might, no one seems to be reading what you publish.

I’ve been there. It’s discouraging, frustrating, and, ok, embarrassing. But it doesn’t have to be. There really are ways to use your time efficiently when you blog so that once you hit the publish key, people will actually read what you wrote.

Big reveal:
You need a blueprint to sharpen your focus toward your readers while you blog.

Here’s how:
Engage your readers with your unique voice, authenticity, and specific calls to action.

You’re the only one who can tell your story. Sure, we’re not reinventing the wheel here. But seriously — no one says it like you do. When you write in your own unique voice, you share your story more authentically. This is how you persuade and influence your readers to follow through with your specific call to action — whether that’s asking them to comment, or share, or retweet.

Your time is precious. Blogging is a priority for you — but only if you’re getting the results you want. Using a blueprint that focuses on your readers helps you engage your audience with the real you.

She’s got my attention! And I am looking forward to the next email I get from her.

2 thoughts on “On Blogging

  1. Sara! You are rockin’ it out, girl! LOVE your blog. I’m a complete visual junkie, so the photos really speak to me. I can see your own special awesomeness peeking out from each one. Huge props for sharing you. Can’t wait to get together again!

    Liked by 1 person

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